Cathy Moore has a great tip for making your objectives more engaging on her blog here:
(There is also a great discussion that follows up from this post)

This course is designed to enable the learner to:

• Describe how vocal tone affects customer rapport
• Understand the importance of positively impacting customer impressions
• Describe the 5 steps of the Dissatisfied-to-Satisfied Customer Transformation Model
• State which psychological techniques can be used to increase customer acceptance of negative information

This course will help you:

• Use your tone of voice to build rapport with customers
• Create a good impression
• Turn a dissatisfied customer into a satisfied one
• Deliver bad news in a way that customers will easily accept

1. We spoke directly to the learner (”you”).
2. We turned I-know-it verbs like “understand” and “describe” into I-can-change-the-world verbs like “create” and “use.”
3. We turned abstract concepts into real situations that the learner cares about.
4. We emphasized skills that will make the learner’s job more pleasant instead of knowledge that only the course author cares about.